"
シニアのユーザーテストをやっていると、
さまざまな思い込みで途中でやめてしまう。
もしくは、ないものとして扱う。
「これができたらいいな」と思うのは若い証拠で
「見えるものだけを使う」というのが老化した証拠なのかもしれない。
— 使いやすさを考えてみる。(アクティブシニア・シルバー層の現場から) - 見えない「先」は存在しない。 (via kogumarecord)
(via otsune)
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(アクティブシニア・シルバー層の現場から)
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シニアを相手にビジネスしている人は忘れてはいけない。
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